Top 5 Social Apps on Android in Kenya, Q2 2022

In Q2 2022, the top 5 social apps on Android in Kenya, based on their performance metrics, were TikTok Lite - Save Data, TikTok, Instagram Lite, Facebook Lite, and Instagram. Here's a closer look at their performance:

TikTok Lite - Save Data saw significant growth in weekly downloads, starting at around 73K at the end of March and peaking at over 216K in late May. Weekly active users also showed a steady increase, climbing from 1.2M to approximately 1.67M by the end of June.

TikTok maintained a strong presence with downloads fluctuating between 88K to nearly 294K during the quarter. Revenue saw minor fluctuations, peaking at around $8.8K in early April. Active users remained relatively stable, with a slight increase from 1.13M to 1.23M by the end of June.

Instagram Lite experienced a remarkable rise in downloads, especially in the latter half of the quarter, reaching up to 258K in mid-June. Active users also grew from around 284K to close to 676K by the end of June.

Facebook Lite had a more stable trend in downloads, ranging from about 56K to 153K. Active users consistently remained high, starting at 2.1M and reaching up to 2.5M in mid-June.

Instagram had a relatively consistent download rate, with figures hovering between 27K to 50K. Revenue was modest, peaking at $71 in late March. Active users showed a slight decline over the quarter, from 1.84M to 1.77M.

These insights, derived from Sensor Tower data, highlight the dynamic nature of social app usage in Kenya. For more detailed insights, visit Sensor Tower.